| |
AMERITRADE AND SPRINT JOIN
FORCES TO OFFER FIRST WEB TRADING
ON WIRELESS PHONES SPRINT PCS
CUSTOMERS WILL HAVE TWO-WAY
TRANSACTION Ability to Access
Their Ameritrade Accounts and
Place Trades
WEDNESDAY, OCTOBER 13 1999 8:25
AM EST
OMAHA, Neb. and KANSAS CITY, Mo.,
Oct 13, 1999 Ameritrade Holding
Corporation, one of America's
leading online brokerage firms,
and Sprint PCS, the nation's
largest all-digital, all-PCS
nationwide wireless network,
today announced an agreement that
will enable Ameritrade and Sprint
PCS customers to access their
accounts, place trades and
receive stock alerts using the
Sprint PCS Wireless Web. The
two-way transactional service is
the first of its kind via
wireless phones and is expected
to be available in late October. "As
a provider of online brokerage
services to the Sprint PCS
Wireless Web, Ameritrade will
enable investors to have anytime,
anywhere access to its Web site
via Sprint PCS Phones," said
Thomas K. Lewis, Jr., co-chief
executive officer of Ameritrade
Holding Corporation. "We're
excited to be working with
another market leader, Sprint
PCS, which was the first carrier
to launch wireless Internet
services nationwide, making it
easy for customers to put the
power of the wireless Internet in
the palm of their hand. After
extensive reviews, we selected
Sprint PCS as our wireless
provider of choice because the
company offers the highest
quality and best overall coverage
in the metropolitan areas where
Ameritrade customers live and
work."
Andrew
Sukawaty, Sprint PCS President,
said, "We are tremendously
excited to be the first wireless
provider to offer Ameritrade's
transactional brokerage services
to consumers nationwide. This
marks the first time that
customers in the United States
can open an account and place
trades directly over the wireless
Internet via a wireless phone.
Similar to the evolution of
online services, our agreement
with Ameritrade represents the
next phase of the Sprint PCS
Wireless Web, moving from
anytime, anywhere information
access to a mobile environment
that offers consumers a full
suite of clear, simple
transactional shopping and
financial services."
Lewis noted
that the addition of wireless web
access is another step in
Ameritrade's continuing effort to
extend the ability of its
customers to invest when and how
they choose.
"Ameritrade
is a customer-oriented
organization," Lewis said.
"We know that our customers
want to be empowered to act on
their investment decisions at any
given moment. That's why, in
addition to this new, convenient
Sprint PCS Wireless Web access
channel, we're offering our
customers extended hours trading.
We also have customer service
professionals available 24
hours-per-day Monday through
Friday."
Sprint PCS
customers who have an
Internet-ready Sprint PCS Phone
will be able to access their
Ameritrade account at no extra
charge as part of any Sprint PCS
Wireless Web Service Plan --
starting at less than $10 a month
when added to an existing voice
plan $29.99 and higher. Once an
Ameritrade account is accessed
via a Sprint PCS Phone, all
Ameritrade fees apply in the same
manner as if a customer had
accessed Ameritrade from a
desktop computer for standard
online brokerage services --
currently $8 per equity market
order.
SOURCE
Ameritrade Holding Corporation
COMMENTS:
This sounds like a new tool for
the serious SECURITIES TRADER
that can go a long-way in
establishing TraderStatus. Up
until now, if you had a full-time
day job, it was nearly
impossible to establish a
sustainable TRADER STATUS
position on a tax return. This is
because TRADER STATUS requires
that an individual be involved
"in a trade or business with
continuity and regularity."
When you have a full-time day
job, exactly how can you operate
your trading activity with the
requisite "continuity and
regularity" without jumping
through hoops to prove your case?
Hoops that the IRS has no qualms
about vigorously attacking during
audit.
Enter the
answer from Ameritrade/Sprint.
Now even someone with a full-time
day job, a taxi cab driver, an
outside salesman, construction
worker, postal delivery person,
bakery counter person, professor,
all can easily feel that they
devote time with continuity and
regularity as they watch the
markets and trade interactively
anywhere and anytime during the
day even while performing their
other regular duties.
This
inexpensive trader's tool, may be
just what the doctor ordered for
swing traders and position
traders who have other employment
in addition to their securities
trading business.
|